An easier way to get there
Here's the promo we've done recently. This campaign was aimed to promote Jeep’s offroad capabilities and draw potential consumers to JeepTerritory® - a unique offroad test-drive zone. The idea was built on the carabiner as an adventurers' signature tool. We recreated them in the shape of Jeep and stamped with ‘There’s an easier way to get there’. The card that came with carabiners was used as an invitation to a test-drive at JeepTerritory®. We then handed out 5000 of those carabiners with every purchase in travel gear stores to get in touch with the relevant target audience.