Earth Hour Blue –  a new crowdfunding platform was launched in 2014 that empowered people to use their voice, or their dollar, to support projects of their choice across the globe.

Through Earth Hour Blue, participants were able to pledge support of various projects of the World Wide Fund for Nature in Australia, Indonesia, Singapore, China, Nepal, India, Russia, Uganda, South Africa, Madagascar, Canada and Colombia. 

 

At Leo Burnett we created a series of visuals to support the campaign in OOH, print and online.